Find the Right Mystery Shopping Partner for Your Business
With so many mystery shopping providers on the market, it can be difficult to know which one is the right fit for your business. Truth is, we're not all the same. That's why it's crucial to ask the right questions before committing.
Here are the Top 10 questions to ensure you find the right provider to partner with successfully.

The Top 10 Questions to Ask
Are there any hidden or unexpected fees?
In initial discussions, some providers may quote low site evaluation costs. Make sure to ask if there are any other costs that are not included. For example, is there a significant set-up fee? Are reporting costs included or separate? Get a comprehensive view of pricing from all providers so you can make an informed decision.
Secret Shopper® is fully transparent about pricing. We outline all costs clearly in your proposal and agreement. We work closely with you to ensure expectations are set from the beginning—no hidden fees, no surprises.
Are they knowledgeable about, or committed to, your industry? Do they only do customer experience evaluations?
Generalised services often fall short of addressing specific needs, as they tend to overlook critical nuances. In some cases, solely evaluating the customer experience may provide visibility of only a partial picture, missing out on other essential aspects such as operational efficiency, staff performance, and competitive benchmarking. To gain a comprehensive understanding and drive meaningful improvements, it is crucial to employ a holistic research approach that encompasses all facets of the business.
Secret Shopper® serves a wide range of industries and takes the time to understand your specific business needs and goals. Our team includes experts who specialise in verticals such as retail, hospitality, automotive, financial services, healthcare, real estate, consulting, health & fitness and more. We draw on best practices that have been crafted over 30+ years in the mystery shopping industry to deliver strategies that are proven, effective, and tailored to your unique needs.
We also provide compliance and merchandising audits, healthcare phone call evaluations, and other journey evaluations to ensure you get a full picture of your customer experiences.
How quickly can they launch a program and start delivering actionable results?
Do you want to get started quickly? Some providers take months to get up and running.
We move fast—most Secret Shopper® programs launch within 2 weeks. From kickoff to results, we focus on speed, efficiency, and value.
How do they handle scalability in terms of additional users, locations, or custom reports—and are there added costs as you grow?
As your business expands, some vendors may struggle to keep pace with your evolving needs. Mystery Shopping is designed to enhance your bottom line, so it's crucial to ensure your provider has the capability to support and drive your growth continuously. Some providers may impose additional charges for extra seats, locations, or custom reports that are required as your business scales.
Secret Shopper® designs the platform and the team to scale with you. Whether you're expanding into new markets or adding dozens of users, we grow with you seamlessly and we’re clear about any associated costs before you commit. Typically, at no cost.
What is their response time for client support, report edits, or urgent requests—and is their team available in real-time?
Support delays are common with many providers. Make sure to ask what their policy is regarding SLAs for response time.
At Secret Shopper®, we pride ourselves on responsive, dedicated client support. Our team is available in real-time during business hours, and we offer flexible support options for clients in multiple time zones. All requests are handled within 24 hours.
How do they validate reports to ensure quality before delivery?
If you are going to invest in Mystery Shopping services, it is imperative that the resulting reports are high-quality and actionable. With some companies, shopper reports are sent to the client without sufficient review. Ask what the review steps are and how this is avoided.
At Secret Shopper®, each report goes through a multi-step validation process, including automated checks and manual review by our Editing team—ensuring only high-quality, accurate data reaches your inbox.
Do their programs integrate with your existing tools, like your CRM, NPS, or employee training platforms?
Mystery Shopping provides tangible benefits across numerous business departments. Check that the evaluation results can be easily implemented throughout the company.
The Secret Shopper® platform integrates easily with CRMs, NPS tools, and business intelligence platforms—making it easy to connect Mystery Shopping insights with broader performance strategies.
How do they support international or multi-language programs?
Not all companies are equipped to manage global programs. If you have, or are planning to have, branches internationally, it’s critical to find a provider that can accommodate this.
Secret Shopper® has been providing international service for more than 30 years. We provide multi-language support, localised shopper recruitment, and culturally appropriate evaluation tools to ensure consistency across every market you serve.
Do they use third-party IT platforms?
When any provider relies on third-party platforms, it adds the risk of delays, communication issues and even data leaks.
Unlike many companies that rely on third-party platforms for data collection, reporting, or client access, Secret Shopper® uses a fully proprietary system built and maintained in-house. This gives us complete control over performance, customisation, and security—ensuring your data is protected, your experience is seamless, and your program is tailored specifically to your needs.
Where is data stored and how secure is it?
Data protection is critical. Data breaches are a risk if your provider lacks proper security protocols. Ask what security parameters they have in place, and if they extend internationally.
Secret Shopper® stores data in secure, encrypted cloud environments and adheres to international privacy standards, including GDPR compliance.

Ready to Talk?
Let's build a smarter, more impactful Mystery Shopping program—together.
Whether you're exploring options or ready to launch, we're here to help you every step of the way. From program design to real-time insights, our team is ready to show you how Secret Shopper® can elevate your customer experience.
Or email us at Europe@secretshopper.com if you have any questions.
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